HLCO
High Level Content Outline
HOMEPAGE
The main page of a website where visitors land first, providing an overview and navigation to other sections. AKA “Landing Page” but this isn’t common knowledge for Social First natives.
HOTSHEET
A regularly updated document or report that provides the latest information, trends, or updates related to a specific industry, market, or advertising campaign. It serves as a quick reference guide , providing valuable insights and data to inform decision-making and optimize adv strategies.