G

GEOGRAPHIC TARGETING

Another form of targeting in which an audience for a campaign is selected based

on zip codes, designated marketing area (DMA), cities, states, and countries.

GIF

Pronounced JIF, just like the peanut butter, this is an animated meme and if

you don’t know what a meme is now is the perfect time to make friends with a

coworker.

GURU

Another way to say master or wiz. If you’re calling yourself this, don’t. It’s not

cool.