INTERSTITIAL
Something in between or a connective segment. This is often an ad served in the middle of a user’s experience - like a pop up between pages or an ad in the middle of scrolling through a page/article
IMPRESSIONS
a media term that speaks to the literal number of eyeballs on a marketing material. This could be the number of people who view a website, the estimated number of people who view an OOH board, the number of times a digital ad was served and viewed, etc.
ITDM
"IT Decision Maker." It refers to individuals within an organization who have the authority and responsibility to make decisions related to information technology (IT) infrastructure, systems, software, and services. ITDMs play a crucial role in evaluating, selecting, implementing, and managing technology solutions that support the organization's goals and objectives.