MANIFESTO
Unlike the vision, mission and value statements the manifesto is a grandiose appeal to pathos or descriptive story that exposes the emotional purpose and ‘the why’ people should care about the brand or concept
MCOW
Magical Collection of Words or Marquee Content
METRICS
Data collected and intended to track progress. Statistics used to determine success or failure. Any information that can be used to grow or meet business goals
MoM
Month over Month
MSA
Master Service Agreement: otherwise known as a Vendor MSA. Requires vendors who provide products and services to do so in a manner that not only assures 100% compliance to contracts and specifications but also assures customer satisfaction
MTD
Month to date