LEAD GEN
The action or process of identifying and cultivating potential customers for a business's products or services. As known as generating leads.
LEADING
The space between lines or letters. Designers often notice when this is off.
LOB
Line of Business. All departments/markets of a business or its offerings can be a different line of business.
LOREM IPSUM
Dummy text used in wireframing and early design states to give viewers an idea of the copy design/style before copy has been written.
LIGHTBOX FORMAT
A type of format for an overlay ad.
LTV
Lifetime Value
LOOKBOOK
see “Viewbook” or “Portfolio”.