VANITY METRICS
A number value placed on something to make you look good to others but doesn’t inform you in any way on how to optimize performance or improve future strategies.
VALUE STATEMENT
A values statement represents the core beliefs of the organization that inspire and guide its choices in the way it operates and deals with people. These values should be embedded in both the mission and the vision and part of all internal and external communications. Simplified this is also the Brand Pillar.
VIRAL
15 minutes of world wide web fame causing a free PR blitz and clout-building notoriety. Also, a vanity metric for earned media and what most inarticulate marketers strive for.
VIEW BOOK
The biggest and most extensive print piece. Much like a magazine that sells the brand messaging.