PILLAR
See ‘Brand Pillars’
PIP
Performance Improvement Plan. Umm….They’re about to fire you. Rarely ever is there a plan for your improvement unless you’ve got a knack for anxiety-induced excellence. You don’t. Define your improvement plan with your in-office mentor/manager when you get the job to ensure you’re set up for success from day one.
P&L
A profit and loss statement or an income statement. The statement can cover any period of time, although it's most commonly prepared at the end of a month, a quarter, or a year
PLATFORM
The written statement of a creative strategy. It provides a rationale or outline of what message should be conveyed, to whom, and with what tone. This provides the guiding principles for copywriters and art directors to ensure all content is aligned.
PLAYBOOK
A Toolkit ( a collection of guidelines, assets and prescriptive callouts)
PM
Project manager, Program Manager
POCS
Proofs of Concepts, Point of Contact
POETIC
Depending on the context, this has nothing to do with poetry and can be describing copy as “flowery” or “imaginative” but can also be a snarky way to say “vague”.
PORTFOLIO
Proof of your work. This can be a website of mock campaigns, a landing page with a reel of your best work or even a social media page that puts your stuff on display.
PR
Public Relations
PROOF POINT
A proof point is an example that offers irrefutable evidence of the quality, importance or uniqueness of the story you’re trying to tell. They’re the facts and data — history, rankings, achievements, events — and other best case scenarios that inform our story and prove that our pillars are true.
PROOF OF CONCEPT
Small-scale demos or prototypes used to validate the feasibility or effectiveness of a concept or idea before implementing it on a larger scale. NOT an ADLOB.
PTO
Paid time off