EARNED MEDIA
Traffic to owned channels and sites that a company didn’t have to pay to promote. Often a KPI descriptor for increased consumers, sales or media activity.
EOD
End Of Day - This is usually a deadline for 6pm in the timezone of the main team not midnight.
EOW
End Of Week
EOY
End Of Year. Not to be confused with or assumed that this means ‘December’. It’s wise to confirm what calendar is being referred to.
EXECUTION
A way in which the Big Idea is produced and gives a clear example of the
platform. Also see: Proof of Concept.