ACTIONABLE METRICS
Statistics that are linked to certain task or focus to improve a business goal
AD LOBS
Ad-like objects that are sample executions for pitching the big idea
AD MAT
An abbreviation for ‘Advertising Material’, this is usually a derivation of a tour poster
ADVANCEMENT (BRAND)
Fundraising for in the institution
AFFINITY (BANNER)
The natural connection between a target audience and a brand/product. Affinity banners are ads designed to appeal to a specific group based on shared interests.
AT THE TOP
Used to refer to at the beginning of x